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For comparison, Facebook Messenger and Whats App (two other competitive international messaging services better known in the West) had about a billion Monthly Active Users in 2016 but did not offer most of the other services available on We Chat.
The feature was launched through a promotion during China Central Television's heavily watched New Year's Gala, where viewers were instructed to shake their phones during the broadcast for a chance to win sponsored cash prizes from red envelopes.
It can also integrate with other social networking services such as Facebook and Tencent QQ.
Photographs may also be embellished with filters and captions, and an automatic translation service is available.
In China, users who have provided bank account information may use the app to pay bills, order goods and services, transfer money to other users, and pay in stores if the stores have We Chat payment option.
Vetted third parties, known as "official accounts", offer these services by developing lightweight "apps within the app".